Overview

Over the years, online media content, as made available through digital platforms, has undergone a remarkable transformation that has been facilitated by huge technological advances. In the earlier days of the online world, content was primarily generated by established media entities, however, a surge in the use and number of social media platforms has ushered in a new era in User-Generated Content (“UGC”), in which respective digital platform users (“Users”) are allowed to create, publish, interact with or distribute their own content in real-time.^[1]