Influencer Reviews and Promotional User-Generated Content Listed as Tobacco Ads: Online Supervision Guidelines Target Social Media Promotion

The Minister of Health (“Minister”) has issued Decree No. HK.01.07/MENKES/963/2026 (“Decree 963/2026”) on Guidelines for the Supervision of Tobacco Product and Electronic Cigarette (collectively referred to as “Products”) Advertisements on Digital-Based Social Media, Websites, and Commercial Electronic Applications, which sets guidelines for supervising advertisements of Products on digital-based social media (“Social Media”), websites and commercial electronic applications (collectively referred to as “Commercial Platforms”).[1]